Events Calendar

The Online Industry Summit is a platform for industry leaders across Southern Africa to exchange views about the state of online and its developments. Different sectors have now realised the power of doing business online.

With more of all media consumption shifting to on-line, it is vital that businesses engage their customers through the web channel. Consumers are now �window shopping� online for their next offline purchase - hence the benefit of making an impression with your next online campaign.

However, like most marketing channels, it is at its most effective when it is planned, bought, executed and measured correctly. This summit aims to establish best practice and give delegates the tools to ensure their online campaigns deliver as effectively as they can.

As the South African online audience begins to boom, print media begins to create online versions, new online publications start to emerge; a full integration of Internet marketing into all marketing activities becomes increasingly critical. Companies are now looking to work with integrated marketing agencies, those agencies that understand clients want �to fish where the fish are�.

Presenters at this three day summit include: