Helen Nicholson studied to be an Accountant at Wits University and has evolved into a passionate entrepreneur. Helen specialises in personal branding, marketing one's business and in helping women expand and develop their business networks. She lived in the Middle East for five years where she developed and sold her own successful business in Dubai before returning to South Africa. She also gained international corporate experience in the IT industry, co-ordinating the marketing Middle East operation for Novell. Helen then consulted and lectured at Wits Business School where she edited the Wits Business School magazine called Embark. After seeing and experiencing the challenges of working mothers she developed a training consultancy for women on achieving the elusive Work/life Balance. Helen is a passionate South African and thrives on the meaningful work she does as a director of the HIRS Women's Development Consultancy. Her clients include FNB, the City of Joburg, Anglo Platinum, Sasol, Eskom & The Speakers Office in Gauteng. Helen is a mentor at CIDA CITY CAMPUS for aspiring young businesspeople and is a professional member of the National Speakers Association of South Africa. She is a single mother of identical twin girls and is an avid reader and runner.